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Digital Marketing Specialist


This is a Full-time position in Vancouver, WA posted July 31, 2021.

Summary: The Digital Marketing Specialist is an architect of Amazon Advertising and content frameworks, planner of budgets and is trusted advisor to brand partners.

They are responsible for the effective design and oversight of digital marketing campaigns, including PPC, audience planning, integrated programs, data capture, content strategy, comprehensive reporting and detailed analysis.

Key Responsibilities: * Develops quarterly marketing plans in consideration of sku-level budget priorities, strategic outcomes and key objectives.

* Lead communication efforts with partner on behalf of the Digital Marketing Team * Manages overall project scope and ensures resource assumptions adhere to budget * Fosters timeline development and monitors progress, ensuring deadlines are met * Develops strong, trusting relationships with partners, providing leadership and support throughout the strategy, ideation, and execution process.

* Work in tandem with Brand Manager to define content needs * Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays * Works with brand managers to ensure team is aligned to client requirements * Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

* Writes creative briefs, ensuring that creative and media are effectively integrated * Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior * Develops a total understanding of online target audience and mindset modes Writes and transmits conference reports to clients and agency teams * Reviews statements and estimates of work prior to client review * Provides campaign performance reporting and analysis to clients Skills and Qualifications: * Bachelor’s Degree required; STEM field preferred * 2-5 years experience in the digital marketing field * Superior Excel skills (vlookups, pivot tables, etc) * Strong analytical thinker
– this position is strictly focused on ROI and is metrics driven.

* Great decision maker – compare data from different sources to draw conclusions and take action consistent with the available facts, constraints, and probable consequences * High level of self-motivation and intellectual curiosity * Ability to communicate effectively with various levels, departments, and partners.

* Ability to multi-task in a fast-paced environment and act with a sense of urgency * Strong analytical and data interpretation skills * Demonstrable experience with marketing campaigns and web technologies (i.e.

Amazon Advertising, Google Ad Manager) * Strategic planning * data visualization experience a plus * Amazon advertising experience a plus Other Requirements: * Excellent command of the English language in both written and verbal communication * Reliable internet connection * An atmosphere that is appropriate for virtual/phone meetings * An environment that minimizes distractions * Remote employees must live within 50 miles of a major airport Compensation and Benefits: * Competitive salary and bonus structure * Health, dental, vision, and life insurance benefits * Unlimited PTO * Paid holidays * Traditional and Roth 401(k) option * Udemy for business subscription * Access to employee store * Open and collaborative work environment * Remote work options **Applicants must successfully pass a background check prior to first day of employment**