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Sr. Marketing Operations Manager

Conversica

This is a Full-time position in Seattle, WA posted December 6, 2021.

Conversica is the pioneer and leading provider of Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale.

Conversica Intelligent Virtual Assistants are AI-powered, SaaS-based software applications that serve as virtual team members and autonomously engage contacts, prospects, customers, or partners in personalized human-like, two-way interactions to drive towards the next best action across the customer revenue lifecycle; whether that’s scheduling a sales meeting, gauging interest to buy additional products or services, or politely but persistently collecting overdue payments.

Reaching out to over 100 million people on behalf of thousands of companies, Conversica Intelligent Virtual Assistants are built on a proven and patented intelligent automation platform integrating natural language understanding (NLU), natural language generation (NLG), autonomous action chains and deep learning capabilities that engage prospects over multiple communication channels and in multiple languages. 

Winning multiple awards including Inc.

5000 fastest growing companies and recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, California in Silicon Valley with additional US offices in Seattle and Bellingham, Washington.

Tired of developing amazing marketing processes, technologies, analytics and data for me-too products in slow-growing companies?

Now is the time for a change!

Conversica is looking for an amazing Senior Marketing Operations Manager to join our awesome Marketing team.

You will report to the Head of Demand Generation and work cross-functionally with the marketing, sales, and revenue operations teams to build and optimize our marketing technology stack, develop and deploy marketing processes and produce relevant reports and analysis we need to support our growth.

In addition, you’ll become the best-practice user of using our own Conversica solutions to drive increased lead engagement and sales success.

This a critical position that will have direct impact on the accelerating growth of a company defining a new category: Conversational AI for revenue teams.

What you’ll do

  • In collaboration with the head of Demand Generation, manage the evaluation, implementation, and budgets of the marketing technology stack, including Marketo, 6Sense, and Bizible as well as our lead capture, scoring, routing, and enrichment capabilities using 3rd party tools like ZoomInfo, LeanData, Openprise, etc
  • Set-up and optimize marketing programs, campaigns and lead flow process from channels to marketing automation and CRM systems that ensure we are operating at peak efficiency with crisp and flawless execution. 
  • Develop buyer journey mappings and audience segmentation to deliver more targeted and relevant messaging and lead scoring weighted to support the buyer’s journey. 
  • Measure, analyze, and report campaign and channel performance weekly; provide campaign performance briefs to marketing and sales leadership based on agreed upon KPI’s.
  • Drive best in class data capture and management.

    Provide regular database health checks, cleansing and augmentation

  • Be the best-practice user of our own AI Assistants to ensure that no lead is left behind, create best practice guidelines that can be used by our marketing and sales teams to evangelize to our customers and prospects and partner with our product team to solve new challenges and open new opportunities.
  • Ensure compliance with the regulations that govern the activities we undertake in the industries and locales we serve.

What you’ll bring

  • Stellar experience in a B2B SaaS marketing operations role, ideally in the marketing and sales technology markets
  • Deep expertise and curiosity evaluating, onboarding, managing and operating a modern marketing tech stack that includes Marketo, Bizible, 6Sense, and intent and enrichment data providers.
  • Demonstrated leadership in applying marketing technology to improve execution and contribute to company growth (and even better if you’ve shared that leadership with the community)
  • An analytical mind and an eye for detail, so nothing falls through the cracks and insights and understanding are freely shared
  • Clear thinker and communicator with excellent written and oral communication skills
  • First-rate project management, teamwork, interpersonal, and relationship management skills; comfort interacting at all levels of the organization

What we’ll provide

  • A people-first culture that welcomes diversity, inclusiveness and a passion for fun and commitment to excellence
  • An exciting, high-growth startup where you can make an impact from day one
  • A company that makes decisions based on facts and data, where your work makes a difference
  • Amazing customers that absolutely love the technology and trust it to deliver important results for them every day
  • A great management team that provides unmatched transparency into the business and welcomes diverse ideas and critical thinking “Why join Conversica”
  • Using AI Assistants, Conversica is shaping the future of work by augmenting revenue teams to be more productive, higher performing and overall happier with their jobs. 
  • We close the revenue gap by automatically helping organizations attract, acquire and grow customers across the customer revenue lifecycle. 
  • We have proven and mature technology: our data science and R&D teams have built a cutting-edge conversational AI platform that seamlessly combines natural language understanding, natural language generation and deep learning technologies to carry on autonomous conversations with humans and take the appropriate action.
  • We pioneered this category and the leading provider of Conversational AI in the form of Intelligent Virtual Assistants.
  • We have a superb team: you’ll join top-notch employees and a seasoned executive team from some of the Valley’s top tech companies.

Conversica is an equal opportunity employer and values diversity at our company.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers.

Conversica does not accept unsolicited headhunter and agency resumes.

We will not pay fees to any third-party agency or company that does not have a signed agreement with Conversica.

More Information on Conversica

Conversica operates in the Information Technology industry.

The company is located in Foster City, CA, Seattle, WA and Bellingham, WA.

Conversica was founded in 2007.

It has 219 total employees.

It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance.

To see all 18 open jobs at Conversica, click here .